Thursday, 23 January 2014

Micromax launched Canvas Beat A114R and Canvas Social A94 in Russia

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Popular Indian Micromax is now going to launch two new Android smartphones in Russian market. Dubbed as Micromax Canvas Beat A114R and Canvas Social A94 both are going to be retailed through VVP that is a famous distributer group in Russia. Both these smartphones are already available in India however they are listed with different names (I will mention the entire story here). Micromax has partnered with VVP distributers in Russia. With this partnership they have planned to retail around 11 smartphones in first phase. They will decide their future strategies after seeing the response of first phase.

Not only this, MMX has also tied up with top VAS services of Russia like Odnoklassniki and IVI.ru. Both these industries are of top level at respective places. According to CEO of MMX they will try their level best to be top 4 Smartphone Company in Russia in 2014 itself. For managing all the things efficiently, MMX is going to open around 60 service centres in the whole country. In short they have started implementing their plans with best possible rate and we wish them good luck for their journey in Russia.

Being an Indian it is a proud moment for all of us that our own MMX has stepped outside India. It is their quality and unique plans (however they have received criticism sometimes too) that has helped them to reach to this magical/imaginary stage.

Canvas Beat A114R and Canvas Social A94 specs

As I said earlier both the phones are already launched in India. Beat A114R is the replica of Canvas 2.2 A114. However it is now embedded with Broadcom BCM23550 chip processor that is paired up with 1.2 GHz clocking and quad core CPU system. Vidcore IV GPU is also there for providing world class graphics quality.

Social A94 is the replica of recently launched Canvas MAD smartphone. Both these smartphones matches each other in all the major aspects. However Social A94 does not equip Mad App inside it. Rest all specs are similar to original Canvas Mad.

MMX has played a smart move by adding apps like Viber, M!Live etc (social apps) in both the phones. With this move they are trying to target social group of Russia (which is famous globally) with amazing social specs at best least price. It would be very interesting to watch what Micromax will do in country like Russia. Stay tuned for complete story in coming days.

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